“Despite progress around the world, many people continue to face social exclusion. While not a cure-all, financial services have the potential to connect them to more opportunities.”

Meet Aminata, a young Senegalese woman in her late teens. She lives with her parents and four siblings in Kedougou, a small town in southeastern Senegal. Aminata completed her primary education but didn’t finish high school because her parents wanted her to start earning money for the family. However, finding work was not easy for Aminata. Jobs are plentiful in the local gold mines, but these are often reserved for men and boys. She occasionally works in cotton fields and, depending on the season, she can go to the local market to sell avocados and plantains imported from Guinea. Aminata aspires to buy a cell phone with her savings. She gives most of her income to her parents, and the money she saves is kept in a box at her house. Sometimes her father lets her use the family cell phone, but usually he keeps it out of her hands because he thinks she’ll engage in frivolous activities. In many ways, Aminata’s parents and one of the local marabouts have a strong influence on her aspirations and limit her access to information and services like health care.

Aminata’s story is not unique. Despite progress around the world, many people continue to face social exclusion (i.e., limited access to social and economic opportunities). While not a cure-all, financial services have the potential to connect them to more opportunities. For example, evidence shows that financial services have a direct impact on health, education, gender equality and food security. If more meaningful progress is to be achieved in the future, we need a deeper understanding of the many other ways financial services might intersect with social exclusion. This includes uncovering which specific groups are socially and economically excluded, asking why and how they are excluded, and identifying where financial services can have the biggest impact on people’s lives. For example, Aminata’s family and religious leader play a strong role in her life. Do they influence her ability to open a savings account? How is her larger social network affecting her understanding of financial services? And should potential solutions for women like Aminata account for these particular social exclusion factors?

Through interest in social and economic exclusion, CGAP and FinMark Trust partnered together to start exploring these issues for both demographic and livelihood segments. For each segment, the analysis begins to uncover particular areas of exclusion that may deserve further consideration by the financial inclusion community. For example, the data show that women above 55 years old have limited access to basic services such as electricity, clean water, sanitation or transportation, more so than their younger peers. This is clearly an area that should be prioritized since financial solutions can enable access to these essential services. Additionally, access to these services can impact other areas of exclusion. CGAP’s “Escaping Darkness” report on pay-as-you-go (PAYGo) solar energy, for example, shows that one of the main reasons poor, often geographically isolated people invest in PAYGo is to be more connected to the world through devices like TVs. In the words of one customer in Cote d’Ivoire: “I like solar because it gives me access to information. That’s it.” The infographic below shares some insights from our analysis with FinMark Trust and shows that social exclusion has many facets and faces.

This analysis is a starting point to help decipher where the financial inclusion community’s attention should be. It doesn’t uncover the complexity of the lives of these different segments, but does offer direction for future exploration. It is also clear that the segments are not one-dimensional and that the intersection of age, livelihoods, location and gender influence the types of social exclusion people experience. For example, the experience and aspirations of young women working occasionally will likely differ from those of elderly women working on a farm. Country context also matters. As the financial inclusion community delves deeper into understanding different segments, it is important to grasp the layers of their complexities and turn this knowledge into tailored solutions, whether the solutions rest with providers or policy makers.

About the authors

Abel Motsomi is a senior information and research specialist with FinMark Trust. Since joining FinMark Trust, Abel has been project lead for the FinScope Consumer Survey studies in more than six countries and supported in more than 10 countries. He has implemented Financial Literacy Study in Seychelles and FinScope Mauritius, which had a significant information on how financial literacy influences financial inclusion. He performs customized analysis across different spectrums according to users’ needs and has also been involved with geographic information systems (GIS)-related projects and data visualization initiatives. He has done a series of customised analysis across gender highlighting the drivers and barriers to financial inclusion that the excluded – especially women – face. He has recently been promoting the use of data for product design while driving the financial inclusion agenda. His latest passion is showcasing existing data and how various stakeholders could make best use of it through open data portals. He regularly conducts data training sessions and analytics workshops.

Estelle Lahaye leads CGAP’s work to support and influence donors and investors toward achieving financial inclusion through guidance, convening and knowledge co-creation. Her recent experience at CGAP includes facilitating CGAP’s strategy development process as well as leading experimentation and research activities related to digital financial services in the West African Economic and Monetary Union (WAEMU).

Before joining CGAP, she worked as an account manager in Luxembourg at Banco Itaú Europa, the international private banking division of Banco Itaú, Brazil. Estelle holds a master’s degree in business administration from San Francisco State University and a bachelor’s degree in banking, finance, and insurance from the University of Nancy 2 in France. She speaks fluent English, French, and Portuguese.